Mrs Cox - Headteacher Hill Primary School

Dear Mr Adlem,

Following your recent demonstration lesson at The Hill Primary School I am writing to give you some feed-back on the impact of “Foodeeze” on our Year 2 pupils’ learning. With nutrition sitting high on the educational agenda being able to develop pupils’ thinking with the use of your vibrant, eye-catching materials, and to see them actively learning whilst having fun is a real achievement. The fact that they are relatively inexpensive and include free resources clearly helps too!

The pupils at The Hill loved the fact that the activity was modelled on a well-known card game, which made it easy for young children to transfer their knowledge and understanding without having to worry about the logistics/rules of the game. The choice of vocabulary displayed on the cards, the interesting facts and additional nutritional information will certainly encourage the children to try new foods, raise their awareness of food groups and the meaning of a balanced diet. The fact this activity also stimulates conversation and co-operation is obviously another plus point. Thank you for delivering the session to the pupils in such a lively, engaging manner.

Yours sincerely,
Mrs Cox

Nathan Butler - Head Teacher at Spurcroft Primary School

Thanks to Russ we trialled the game and the feedback from the children was very positive. They enjoyed playing the game and were engaged by the content and feel of the cards. In the hands of a good teacher these are a useful resource for any primary school.

Miss Tillotson at Peppard CE Primary School – Year 3/4 Class

Interactive and Fun. Encourages team work and is fast paced. Easy access of info for all children. A great idea for schools – easy to fit into planning – works with PE/Science/PSHEe/Topics.

Miss Sprackling at the Hill Primary School – Year 2 Class

I believe most children understood what they were learning.

I think this type of activity always makes them aware of eating healthier food. We are always encouraging the children to try to eat hot dinners at lunchtime (about 22 out of 30) in my class. The children were all engaged and on task. They liked the names of the fruit and veg. They looked like Top Trumps cards which the children enjoy playing with.

Thank you for coming in and sharing your PSHEe lesson and games – all the children enjoyed it.

Matt Whittle - PE Teacher at a Bracknell Forest School

The kids at my Primary School have loved playing the game, whether that be in a Science lesson or out on the playground. The great thing about them is that they don't realise they're learning something and consequently, made better food choices, both at school and outside.

Matt Robinson

My 5 year old son, Zac, was diagnosed with Autism at the age of 2. Like any parent, my wife, Zan, and I just want to give our children the best life that they can possibly have, so we’ve been very open-minded when it’s come to advice and treatment.

We’ve tried every diet under the sun – from dairy free to gluten free to soya free!

I can safely say that some of these were enjoyment free! They have made little impact on Zac, and being a family who love good food, we were worried that these diets were narrowing his interest and awareness in food. Russ is a great friend of mine and naturally gave me a pack of Foodeeze as a present. Although Zac struggles to sit and concentrate during activities, he’s captivated by the colour and characters on the cards and, due to having a great memory, refers to food as the character which has helped him to understand food better and show more of an interest. We still struggle to persuade him to eat most vegetables – unless they are covered in gravy! - but he’s gradually started enjoying carrots and fruit which is a massive step from where he was a year ago and in turn we’ve noticed a slight difference in his level of interactive behaviour. Barney Banana is his current favourite!

Obviously his condition is very complex and he certainly still has tantrums and loses his way, but Foodeeze has definitely had some effect on his eating habits. It also gives us some lovely family time – we go through the cards at meal times with him, and amidst all the crumbs and spilt milk, there is some really fun learning taking place.

His 2 year old sister, Georgia, is also following in his footsteps and has started referring to food by character – her favourite is Simon Strawberry at the moment, and of course , Roger Roast Beef on a Sunday ! Through Foodeeze, she has taken a real interest in the kitchen, and I now have my own little sous–chef when I’m preparing meals.

Amelia - The Appletree Blog

I’ve played the first game with Pip a few times and it’s been pretty enjoyable, although I’m not sure how much she’s paying attention to which foods are healthiest when we’re playing. On the other hand, it is helping with her number skills as she has to work out which card wins.

We can’t really play the second game as described with Pip since her reading skills are a little basic for it – she is just below the recommended age level of five for this game. However, the three of us can play by either myself or Husband reading out the food facts & the other two players competing over who can guess what the food is.

I’ve also come up with another way of using the cards. I show Pip two cards but cover up their health values. She then has to guess which food has the higher health value.

I think that these cards are a great, fun teaching resource and I’m sure I’m going to find other ways of using them. They’re clearly already making a difference as when we had ice cream the other day, she asked for just a little bit of chocolate flavour because it’s not very good for her. I was really impressed with this. She seems to really have caught onto the idea that unhealthy foods don’t need to be cut out altogether, just eaten in smaller amounts.

Miles Gallagher

Russ gave me a pack of cards about 6 months ago and asked me to test them by playing the games with my daughter, Emmy Lou. Firstly Emmy loved them because they were a gift and they were bright with funny looking characters. We played a couple of games and I thought they'd probably get stuck in a cupboard and replaced by the ipad or something electronic.

However, I was amazed that we went out and Emmy brought her pack of Foodeeze and chose to play this with her friends instead of a computer game - they were all chatting and laughing together. Emmy's definitely become more interested in food and often asks what's in different meals and tells us what's healthy and unhealthy but I think they should be used in schools more as well to keep the kids interested in food.

I had a look at the resources which give variations on the game but new characters and other games would be great. Overall we've really enjoyed playing and having fun with the game but we're ready for a new one.

Russ Adlem

I had a stall at the Mapledurham Christmas Fayre to help raise money for ‘Ways and Means’ and a new pavilion. There weren’t a great number of visitors unfortunately but one family contributed to the cause by choosing new Foodeeze characters – Miah Melon and Amie Artichoke, while another lady bought a pack as she was interested to play them with her friend’s children who struggle to eat fruit and vegetables. She was positive that Foodeeze would have an effect on their eating habits as they love fun, character-based card games.

Phil Brittain

I've been playing Foodeeze with my 3 year old son, Gerry, since winning a pack in the summer fayre raffle 3 months ago.

I've had great fun reading the facts to Gerry while up at my allotment and they've seriously helped his understanding of fruit and veg and where it comes from by associating the characters with the food we grow ourselves.

He's always had pretty good knowledge as we go up to the allotment a lot and talk about what grows on trees and what grows in the ground but the cards have made our trips more exciting and less of a chore for a 3 year old. Like any 3 year old he gets bored easily so by saying 'let's go and play Foodeeze at the allotment' he's raring to go and enjoys playing guessing games and telling me what food's what and where it comes from - 'I've found Cary Carrot!' is constantly ringing in my ears.

Really impressed and thanks for making the allotment trips less of a chore for him. Hopefully they'll have the same affect on my daughter, Maggie, when she's older.

Steve Boulton

My son, George, came home from school with a pack of Foodeeze.

At first I thought it was just another game or giveaway that the children bring home with them but when George insisted that I sat down and played a game with him I realised that they were a lot more than just a game.

We ended up playing both games a few times, laughing at the characters, chatting about the fun fact and thinking of other foods that Foodeeze doesn't have characters for. We even started using them at dinner times and seeing who had the healthiest dinner. Foodeeze has really encouraged George (and my older daughter Katie) to talk about food more and ask more questions about it, like 'how do pineapples grow?' and 'where do star fruit come from?' I've also heard from George that the cards are also being used by his teacher in class so they obviously have a lot of benefits in and out of school.

Using Foodeeze to deliver healthy eating lessons

Matthew Whittle teaches PE at a Bracknell Forest Primary School. He is effectively using Foodeeze cards and the online lesson plans and resources to deliver healthy eating lessons to KS1 children.

"I used Science Plan 1, adapted to the PE curriculum, to teach my class about ‘which foods help which parts of the body’ and ‘how will this affect your body weight and energy'.

For a theory PE lesson, all of the children were engaged and thoroughly enjoyed playing Foodeeze and learning about food and the body. They ended the lesson by randomly picking cards and asking each other ‘which parts of the body would an orange, for example, affect’. They gave some good answers and showed that they’d learnt a lot."

"The great thing about the Foodeeze game is that the children don't realise they're learning something and consequently, made better food choices, both at school and outside."

As featured on:

Foodeeze helps children to make healthy food choices

The new School Food Standards and changes to the National Curriculum will make the focus on food and nutrition in education very intense. Teachers and school caterers must create imaginative, flexible and nutritious meals and give children opportunities to cook, taste and grow food.

To deliver exciting, interactive lessons about food and nutrition means that additional staff must be employed and extra equipment bought. Many schools are struggling to raise the funds to meet these new obligations and are restricted in how the implement the requirements.

Foodeeze is an educational card game that delivers the knowledge children need to make healthier decisions about the food they eat. The cards are relatively inexpensive and can deliver a wide range of learning opportunities that help schools meet these new requirements without significant extra investment.

The game was created by former primary school teacher Russ Adlem to help the children in his school improve their performance through eating a more balanced meal at lunchtime. Russ has since worked with a group of NHS specialists to refine the game and it is now dyslexia-friendly and has been validated by a qualified medical dietician and a specialist speech and language therapist.

Foodeeze - Educational Card Game

Inspired by anti-social behaviour in class when Russ Adlem was a year 6 Primary School Teacher, Foodeeze is an interactive card game using 'real food' characters to help children understand the benefits of food and where it comes from. It encourages children to talk about food, experience new foods and make their own healthy eating choices.

Nathan Butler - Head Teacher at Spurcroft Primary School

Thanks to Russ we trialled the game and the feedback from the children was very positive. They enjoyed playing the game and were engaged by the content and feel of the cards. In the hands of a good teacher these are a useful resource for any primary school.

Card game makes healthy eating fun
Written by Phil Creighton

With up to a third of the population at risk of developing diabetes, a former primary school teacher has teamed up with health and education specialists to develop a fun card game which helps teach kids and parents to eat more healthily.

Foodeeze was developed by Russ Adlem from Caversham, in association with NHS specialists, a dyslexia expert and a speech and language therapist when he noticed that the more restless children in his class tended to eat chocolate and sugary drinks.

The characters and fun facts encourage children to learn about healthy food in an exciting and socially interactive way. The game challenges children's problem-solving abilities and improves their food vocabulary and interest in different foods from around the world.

The game comprises a pack of cards featuring different foods such as Barney Banana, Carlos Cornflakes and Chantal Cheese, and includes nutritional values and fun facts.

Russ said: "After noticing that some children weren't making these healthy food choices for themselves, I realised that they needed to understand why healthy foods are better than unhealthy ones and to make their own decisions.

"It occurred to me that this could be done with the help of a fun and interactive game to encourage children to talk about food, experience new foods and make their own healthy eating choices. Foodeeze was born!"

In 2013 Russ joined forces with Focus Games Ltd to refine Foodeeze and make it more widely available. Together, they've developed two different versions of Foodeeze suited to key stages 1 and 2 (KS1 and KS2). Priced at just £4.99, it's being snapped up by parents to play at home with their children too.

In 2013, Russ approached Dale Campbell, a European Trademark Attorney from Trademark Tribe who trademarked the brand to ensure that the name was his to use. Now the company has officially launched, his first goal is to get the card game used by schools and councils.

He added: "Dale was fantastic and helped me understand where Foodeeze stood in the market and how it could easily fall into someone else's hands if it wasn't protected correctly. She also explained the difference between the 'R' and 'TM' symbols and it seemed like a 'no brainer' registering Foodeeze. Dale's fees were extremely reasonable so I opted for a mark on the logo and a mark on the word itself.

"Dale and TradeMark Tribe have been highly efficient, helpful, reasonable and have given great advice in helping to protect the Foodeeze identity and brand."

Dale said: "As Russ was launching a new brand we wanted to make sure that the name and logo was free to use and so we undertook clearance searches for him to make sure that no one else had already registered the name as a trademark.

"Once the searches confirmed that the name was available we applied for trademark protection. This ensures that Foodeeze will maintain ownership of their brand which is vital to protect a brand that consumers grow to know and trust.

"Sometimes a business launches and grows and may not even know until too late that they are unwittingly infringing a previously registered trademark. Untold damage can be done if someone else passes off as your brand and pulls your customers away especially when they do not offer the same quality service. Based on our advice, Russ chose to register both the word Foodeeze and the logo so that both his name and visual identity are protected. "

By Andy, Claire and Charlie (age 5) Paye for What To Do With The Kids

The one lesson about health I remember from school is that we are supposed to get out of breath once a day. I don’t remember ever looking at the health value of a beefburger. The Foodeeze game puts burgers, along with milk, chicken and water under the health spotlight. It is a fun, memorable and multi-purpose way to learn about food and nutrition.

It is an absolute gift for teachers as children can learn how healthy different foods are, along with ideas of how to use them in recipes.

The game is a pack of cards featuring different foods such as Barney Banana, Carlos Cornflakes and Chantal Cheese. Each food has a health value from 1 to 10 (Chantal Cheese is 4, Barney Banana is 8). It is described in 4 ways – ‘I am creamy, I can be smelly, I am soft or hard, I make bones stronger’. It also has some fun facts, such as ‘I come from a cow’ and ‘I’m yummy on jacket potatoes’.

There are two ways of playing: either as top trumps where the owner of the card with the highest health value collects all the cards in that round, or as a guessing game, whereby people have to guess the food from the description. There are lots of other ideas for games on the website, including the holy grail of lesson plans. The game was developed by a primary school teacher who noticed that what children ate for lunch made a difference to how they behaved in the afternoon.

Although this game is primarily aimed at classroom use for Key Stage 1 (5-7 year olds), with another one on the way for Key Stage 2 on the way, we had fun playing it at home and soon developed our own game, which was to add up the health value of everything on our plates, with whoever had eaten the most healthy items winning. However, I felt this was putting some pressure on me as the chef so we haven’t played it that often. But it’s in my armoury as an additional tool to encourage my children to eat their dinner.

The great advantage of the game is to educate children about their food, and, in this era of the sugar demon, to inform them about how healthy their meals are. It’s a fantastic resource for primary school teachers. Which child wouldn’t enjoy a chance to play games during class?

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